PRIVACY POLICY
This policy covers the following websites underneath our umbrella (the “Websites”). These Websites may be used by us to manage our information, manage our employee access to our online information, and/or to update/change inventory.
We believe you should always know what data we collect from you and how we use it, and that you should have meaningful control over both. We want to empower you to make the best decisions about the information that you share with us. That’s the purpose of this Privacy Policy. You should read this policy in full, but here are several key things we hope you take away from it:
This policy applies to information we collect from or about you through our Websites and in email between you and a Website. Additionally, we may retain records of our communications through other media (such as phone and mail) based on questions or inquiries you provide.
We require certain information to provide our services to you. When you choose to share the information below with us, we collect and use this information to operate our Websites and to perform and provide you the services and information you requested.
Guest Searching to Basic Request and Account Information
You don’t have to create an account to use some of our Website features, such as searching for equipment, looking at inventory, or checking out the prices of equipment listed for sale. If you choose to receive our newsletters, create an account on our Websites, participate in sweepstakes/give-aways, or engage in other Website activities, you must provide us with some personal data so we can enroll you in those services or set up your account. Each contact form, interest form, account set-up, or reservation request identifies the required personal data fields to be completed prior to submitting it to us. Additional fields may be shown but are not required to complete your submission.
When you register for a newsletter, enter a sweepstakes, or set up an account, we may ask for your email address and/or your first name and last name. We will also ask you to create a password when you create your account with us. If you ask to be connected to us by email, by telephone, or in person to receive additional information on our inventory, we ask you to provide, in addition to the above, additional contact information such as your phone number.
Public Information – Customer Reviews or Comments
Some of our Websites include the ability for visitors to provide reviews or comments on equipment. Your comments and reviews are posted publicly on our Websites. Prior to posting your review or comments, we will assess your posting to ensure it meets our content standards and is not inappropriate, offensive, or discriminatory. Please note that any personal data you post may be visible to everyone on the website.
If you would like to have your posted comment removed from a Website, please send us a request through our Contact Us page. Please provide sufficient information to help us to identify the comment that you wish to have removed. We may contact you if we require additional evidence to verify that you are the author of the review. Please note, even if we delete your comment from the Website, copies of your comment may remain viewable in cached and archived pages, or might have been copied or saved by other users.
Social Media Accounts
You may choose to follow us via provided links to Facebook, Twitter, Snapchat, Pinterest, or Instagram. We will have visibility into the connection information you share via these social media platforms. You may also choose to use your Facebook or Google accounts to sign-in and create a Website user account. According to your privacy settings on those platforms, these social or sign-in connections with our Websites may automatically provide us with access to certain personal data they have stored about you (such as content you have viewed or enjoyed, information about the advertisements you have been shown or clicked on, etc.). We do not share any information obtained through social media connections with third parties for marketing or promotional purposes.
Payment Information
We do not process or collect payments on our Websites.
Other Data You May Share with Our Company
In addition to your interaction with our Website, you may share information about yourself and your interests through:
By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from Vermeer Heartland. This includes SMS messages for conversations (external), conversations (between employees). Message frequency varies. Message and data rates may apply. Message HELP for help. Reply STOP to any message to opt out.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
As noted above, you control how and what you share with our Websites. You can search and look without providing any information or identifying yourself. Only share your personal information when you want to be contacted on a vehicle or piece of equipment.
We receive certain information when you use our services or other Websites or mobile applications that include our content. We use such data, described in detail below, to operate our Websites.
Location Information
We require information about your current location, which we get from signals such as your IP address or device settings, to determine content and services available to you through our Websites. We use an outside vendor company to resolve your IP address during a browsing session to a location. We do not retain your IP address as part of your activity or account.
Links
In order to operate our Websites, we keep track of how you interact with links across our services. If you click on an external link or ad on our Websites, that advertiser or website operator might figure out that you came from our site, along with other information associated with the ad you clicked, such as characteristics of the audience it was intended to reach. They may also collect other personal data from you, such as cookie identifiers or your IP address.
Additionally, our Websites may contain links to other websites not affiliated with our company, including websites of equipment manufacturers, third-party vendors, and service providers. We are not responsible for their privacy practices or the content of their websites. We encourage you to be aware when you leave our site and to read the privacy policies of every linked website as the privacy policies of each may differ from ours. This Privacy Policy applies solely to us and our Websites.
Cookies, Web Beacons, and Similar Technology
We use cookies which recognize your computer or mobile device and IP address, web beacons and similar technologies to collect additional website usage data, store and read data files on your computer, and to operate our Websites. This is typically done to maintain your preferences or to improve speed and performance by storing certain files locally. However, these technologies can also store a unique identifier for your computer, which can be used to track behavior. When your browser or device allows it, we use both session cookies and persistent cookies to better understand how you interact with our Websites, to monitor aggregate usage patterns, and to personalize and otherwise operate our services such as by providing account security and personalizing the content we show you. We do not support the Do Not Track browser option.
To Opt-Out of Cookies
You have the ability to adjust your browser settings to manage how we or other websites track your browsing activity. More information can be found at StaySafeOnline.org. Cookies are not required for many parts of our Websites, such as searching. Although most web browsers automatically accept cookies, many browsers’ settings can be set to decline cookies or alert you when a website is attempting to place a cookie on your computer. However, some of our services may not function properly if you disable cookies.
Log Data
We receive information when you view content on or otherwise interact with our Websites, which we refer to as “Log Data,” even if you have not created an account. For example, when you visit our Websites, sign into your account, or interact with our email or contact forms, we may receive information about you. This Log Data includes information about your computer and internet connection, as well as details of your visit to our Websites. Specifically, this includes traffic data, logs, and other communication data and the resources that you accessed and used – some data may only be used during your active session (and then forgotten) while other data may persist such as your preferences or remembering you when you return. We may also collect IP address, browser type, operating system, the referring web page, pages visited, location (based on IP address), device information (including device and application IDs), search terms, and cookie information.
We use Log Data to operate our services and ensure their secure, reliable, and robust performance. For example, we use Log Data to protect the security of accounts and to determine what content is popular on our Websites. We also use this data to improve the content we show you.
Personalizing Across Your Devices
When you log into our Websites on a browser or via our mobile application on a device, we will associate that browser or device with your account for purposes such as authentication, security, and personalization. We may also associate the activity you did on one device and share it with the other. We do this to operate and personalize our Websites and make them more relevant to you.
We do not sell or share your personal or mobile data with third parties, affiliates, or partners for marketing or promotional purposes. We only share data with third parties when it is strictly necessary to deliver our services and only under binding agreements that ensure confidentiality. Under no circumstances will mobile data be shared or sold for advertising or promotional use.
In limited circumstances, we may disclose your personal data for the following purposes. We make such disclosures either (a) at your direction or with your consent, (b) subject to your right to opt-out, (c) as necessary to operate our services, or (d) as required by law.
We engage service providers to perform functions and provide services to us in the United States. For example, we use third-party services such as Google Analytics to help operate our Websites, such as hosting our content and to help us understand the use of our Websites. We may share your personal data with such service providers subject to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures. We share data with service providers only on the condition that the third parties use your private personal data only on our behalf and pursuant to our instructions. Third parties are prohibited from further sharing or selling any of the personal data we provide to them. Service providers are never granted access to your data for their own marketing or promotional purposes.
Notwithstanding anything to the contrary in this Privacy Policy or controls we may otherwise offer to you, we may preserve, use, or disclose your personal data if we believe that it is reasonably necessary to:
However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that we may have to a third party’s, including a government’s, request to disclose your personal data.
In the event we are involved in a bankruptcy, merger, acquisition, reorganization, or sale of assets, your personal data may be sold or transferred as part of that transaction. This Privacy Policy will apply to your personal data as transferred to the new entity. In such events, your data will only be transferred for purposes of business continuity and will remain subject to the protections described in this Privacy Policy. Your data will not be shared with any acquiring entity for independent marketing or promotional purposes.
We collect and use non-personal data, such as anonymized or “de-identified” information and aggregated information about our customers and Website users such as the total number of times people engaged our Websites this month or the states those visits came from. This information does not identify any individual, without exception. All such non-personally identifiable information collected by us through our Websites, and all aggregated compilations of non-personally identifiable information that we create, are our exclusive property. We may use any such non-personally identifiable or aggregated information for any purpose, including monitoring user traffic patterns, analyzing and quantifying user preferences, improving the design and content of our Websites, and enabling us to personalize your user experience.
We also use information collected about you, as well as non-personal data, to provide and improve our services and products, including to:
Vermeer Heartland is located in the United States, and all information that we receive or collect is stored in the United States. This means your personal information may be subject to the laws of general application in the US.
We employ technological and organizational measures to ensure that your personal data is protected against unauthorized or unlawful access, use, or disclosure.
You control the personal data you share with us. You may use a contact form to receive additional information or be contacted by us regarding the vehicle or equipment you are looking for.
You can request access to your personal information with us in writing by contacting us. We will respond within 30 days. We will provide you access to your personal information unless we are prohibited to do so, for example, if providing you access violates the privacy of another person. If we cannot give you access to your personal information, we will provide justification.
If you have submitted a contact or interest form, you can obtain a copy of what we received by filling out a Web Form directly. We may include, as part of your contact or interest form submission, other information that is inferred from your visit or passively obtained about you and your activity.
You may opt out of any data sharing by sending us an email with “OPT OUT” in the subject line. To unsubscribe from email communications from us, please send us an email with “UNSUBSCRIBE” in the subject line.
We can provide you a means to request a download of the information you have shared through our Websites for you to transfer it as you choose.
Thoughts or questions about this Privacy Policy? Please let us know by emailing us or writing to us at the appropriate address below.
If you live in the United States, Canada, and Mexico, the data privacy officer responsible for your personal data can be contacted at the address provided on our Website.
If you live outside the United States, Canada, and Mexico, please refer to the Residents of the European Union section below.
Our Websites assume all users expressing interest in purchasing or renting equipment are of majority age, can sign a contract, have a payment form issued in their name, and have a valid driver’s license. Our Websites are not directed to children, and you may not use or access our Websites if you are under the age of 18. You must also be old enough to consent to the processing of your personal data in your country or state of residence.
If you are a resident of the State of California, you may have additional privacy rights under the California Consumer Privacy Act. Learn more about these privacy rights by visiting our Privacy Notice for California Residents.
Currently the Websites are not open for use by residents of the European Union and we block IP addresses that trace back to locations within the European Union or European Economic Area. If you are a resident of the EU and have accessed our Website from inside the United States, you may search our Websites or create an account (tied to a non-European Union identity). However, your further use of our Websites may be denied or blocked if you provide personal information that identifies you as a resident of the European Union.
We do not sell or share mobile or personal data with third parties, affiliates, or partners for marketing or promotional purposes. We only share data with third parties when it is strictly necessary to deliver our service and only under binding agreements that ensure confidentiality. Under no circumstances will mobile data be shared or sold for advertising or promotional use.
This commitment applies to all categories of personal and mobile data collected through our Websites, including but not limited to text messaging originator opt-in data, consent information, contact details, and browsing data. No exceptions are made to this policy for affiliates, parent companies, subsidiaries, business partners, or any other entity.
We may revise this Privacy Policy from time to time. If we make a change to this policy that is significant, we will notify you via an email to the email address associated with your account.